(1) Make it clear (2) Make it collective (3) Make it carry on Brand enablement studio

Brand shouldn't be a tug of war.

Why a field day

Positioning your business can often be seen as a one-time event, but its success lies far beyond the opening ceremony.

Brand, at its best, isn't a decision or creation on paper, but a framework that makes each employee's work matter.

Field Day is inspired by that elementary school rite of passage, when you'd get grass stains on your sneakers and leave with endless energy from the blue sports drink at the volunteer tent.

We believe that for an organization, bringing a brand to life is a group activity. Everyone wants to get involved, figure out their role and play a part in the relay race. We're here to help all your players know just where to pick up the baton and push the finish line forward for all.

Offerings

Here by your side, from rollout to replay.

Brand Strategy & Story

Get crystal clear on who you are and why it matters.

Brand positioning and messaging that your whole team can rally behind
A narrative framework that feels authentic no matter the audience
A brand that lasts past launch with your teams and clients

Launch & Rollout Leadership

Get your brand out the door without the chaos.

Thoughtful internal rollout plans to get teams excited to live the brand
Strategic external launch coordination, from press to website to sales materials
Full-scale program leadership for big rebrands or product launches with a lot of moving parts

Embedded Creative Operations

Keep the momentum going, with support from someone who knows.

Ongoing project leadership across multiple marketing initiatives
Stakeholder facilitation, so competing priorities don't stall your team
Risk-spotting and course correction before small issues become big ones

Brand Systems & Playbooks

Get tools that keep your team aligned long after the project ends.

Communication templates and approval workflows
Messaging guidance, so your brand stays consistent as your team grows
Decision frameworks that empower teams to maintain brand seamlessly

Stories

Your brand deserves a field day.

See how we've helped clients transform their organizations through brand, using systems and habits to help people live that brand long after its initial launch.

Brand evolution Featured

Mental health platform

Gave a mental health platform a crisp, authentic voice that cut through a crowded market, built on the heels of a major acquisition.

ABOUT FIELD DAY STUDIOS

Founded by a jack-of-all-trades marketer, creative writer, and brand enthusiast.

Experience 10+ years in B2B SaaS & CPG brand

Past work Strata Decision Technology · Kimberly-Clark Professional · Kimberly-Clark · GGP · Fruitbelt Tart Sparkling Tonic

Education B.A. in Advertising, University of Georgia · Pursuing MFA in Writing (Fiction), Bennington Writing Seminars

Creative 2025 Winner, Porch Prize in Fiction

Based in Somerville, MA

Field Day Studios is a brand enablement firm that brings structure to play and play to structure. It was founded in 2026 by creative operations lead and all-around marketer, Eli Harvey. (That's me.)

Before Field Day, I spent more than a decade running marketing plays from inside enterprise B2B SaaS and CPG companies. Whether rolling out a new campaign or supporting a business combination, I saw firsthand the impact when branding brought everyone in.

That's why I founded Field Day Studios. I want to help companies see brand as an ongoing framework, not just a one-time event. That framework can do so much more than improve market positioning or invite investment. It can shape the success of the business, starting with its people. When all functions understand their role and impact, brand can turn from a race to a relay. And it can surface a team's best work, bringing purpose to priorities.

I come to this work with a passion for operational excellence and empathy for how creative work actually succeeds. A lifelong writer, I'm in the process of gaining my MFA in Fiction at the Bennington Writing Seminars. After spending almost 12 years in Chicago, IL, I now find myself in Somerville, MA, just down the street from the home kitchen where Archibald Query invented marshmallow fluff.

Process

Where do we start?

We see these projects as a relay, not a sprint. Let's get started and see what we can accomplish together.

Conversation

Tell us more about your team, the project, any key deadlines or events, and any unknowns or obstacles you're already working against.

Proposal

We'll provide a suggested scope for working together, including deliverables and projected timing.

Kickoff

We'll build the plan into everyday operations, so everyone can participate while focusing on their own priorities.

Activation

We provide you with the plan to bring your brand to life, enabling your entire team with usable materials and training.

FAQ

Ready, set, rollout.

What does “brand enablement” really mean?

Beyond the strategy and the creative, a lot of coordination and collaboration goes into making a brand launch and stick. That means not only understanding what it looks like to “cross the finish line,” but who needs to be tapped in to bring your new or evolved brand to life.

Where does the brand live today across your organization's teams and assets, and how can we make a plan to activate the new brand to both your people and the market? This is the work of brand enablement, and we think it can be a lot of fun.

How do you price projects?

We price on a fixed-fee, tailored basis, after discussing your project and your team's needs. But we're flexible and can work with you to get things off the ground.

How long do engagements typically run?

It depends on the size of your company, launch, and the key events tied to it, as well as the support you may need after launch to keep the brand in motion. For a tech company with 500 enterprise customers, a brand evolution could take between 3-6 months. For a small business launching a new brand, it might take 6-12 weeks. It depends, but regardless of the commitment, we're excited to help, from start to finish.

Do you work with small teams or only larger organizations?

We're drawn to innovators, mission-driven companies, and small businesses making a real impact in their community, but size isn't the deciding factor. Whether you're a five-person team or a five-hundred-person company, we want to support your brand's launch and the work it takes to keep it alive.

For larger projects, can you recommend additional resources?

Field Day Studios partners with a number of industry-leading brand and design studios, as well as consultants whose expertise ranges from sales strategy to website development. Friends of Field Day include:

Ambio Branding

Bad Form

Beckman Design Studio

Informed Function

Matter Level

Molly Waller Consulting

IT TAKES ALL HANDS.

Bringing structure to play and play to structure.

Next steps towards the finish line.

Book a Call